Three AI Thoughts

I know, another AI take.

But as a business owner, father, and human, I've been wrestling with this stuff lately and needed to get these thoughts down. (And hey, at least I’m not writing about crypto.)

Some very smart people I know believe AI is nothing more than digital parlor tricks and the harbinger of the next tech bubble. Others are convinced it will eventually kill us all. I'm somewhere in the middle—uneasy, intrigued, and reluctantly impressed. But mostly uncertain about what it means for the work ahead.

So at the risk of writing something that instantly becomes obsolete (this stuff moves fast), here are three ways I’ve been thinking about AI:

1. Human interaction will become a luxury service.

Right now, countless founders are racing to build billion-dollar AI companies hell-bent on replacing your accountant, lawyer, HR generalist, and just about every knowledge worker they can get their algorithms around. While some will succeed and entire professions will be transformed, another compelling strategy is to zag toward human connection as the market rushes to automate.

As AI becomes ubiquitous, genuine human interaction will grow more scarce and, therefore, more valuable. If your business is built on service, relationships, and trust, the AI tsunami might actually amplify your competitive edge. AI is impressive and growing more sophisticated by the day, but when a skilled representative truly listens, untangles your issue, and (crucially) makes you feel understood, that remains beyond any algorithm's reach.

Human touch in the age of AI will be like handmade goods in an age of mass production—increasingly rare and valuable.

2. Weirdness and authenticity will stand out.

LinkedIn is currently a digital hellscape of AI-generated sameness. It's an endless sea of bland, uniform content that reads like it was squeezed out by an algorithm: technically perfect, completely forgettable.

This boring predictability is your opportunity.

Your weirdness, your awkwardness, your distinctly human voice will become more compelling in the midst of AI sameness. While AI drowns itself in bland perfection, you can stand out precisely because you're a little rough around the edges. Whether it’s LinkedIn, advertising, writing, art, or any one of a million other things AI will disrupt—authenticity, increasingly, will become a rare commodity.

3. We’ve been here before.

This one is a little more philosophical, but bear with me.

I find something deeply comforting in realizing that what we’re experiencing isn't unique. It's just another verse in the same old song humans have been singing for centuries. The printing press replaced scribes. Automobiles replaced horse-drawn carriages. The internet demolished entire industries overnight. And in each of these moments, people felt the same uncertain mix of anxiety and potential we are feeling now.

So AI is disruptive? Welcome to civilization.

Who am I to demand immunity from change? Sure, it’s uncomfortable—but discomfort always precedes growth.

Anyone claiming to know for certain what the future holds is lying. Thankfully, the most valuable skill right now isn't predicting AI's future, it's paying attention and adapting. We humans have always been terrible forecasters, but we are exceptional survivors.

Better to ride this wave than fight it.